According to a survey conducted by Rakuten Insight in Indonesia, 72 percent of the respondents stated they increased their online purchases because their family were practicing social distancing and wanted to minimize their time outside the home as of May 2020. The same surveys shows that Indonesians made more online purchases during the pandemic.
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020
Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)
The survey was conducted among
1,593 female respondents
1,506 male respondents
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Rakuten Insight. (June 11, 2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1128007/indonesia-reasons-for-increasing-online-purchases-during-covid-19/
Rakuten Insight. "Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020." Chart. June 11, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1128007/indonesia-reasons-for-increasing-online-purchases-during-covid-19/
Rakuten Insight. (2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1128007/indonesia-reasons-for-increasing-online-purchases-during-covid-19/
Rakuten Insight. "Main Reasons for Increasing Online Purchases among Consumers during Covid-19 Pandemic in Indonesia as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128007/indonesia-reasons-for-increasing-online-purchases-during-covid-19/
Rakuten Insight, Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020 Statista, https://www.statista.com/statistics/1128007/indonesia-reasons-for-increasing-online-purchases-during-covid-19/ (last visited November 18, 2024)
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128007/indonesia-reasons-for-increasing-online-purchases-during-covid-19/
